Petronas Lubricants Truck Experience: Truck Simulator at Transpotec Logitec

With the Petronas Truck Experience created with the support of Fbrand and the fantastic Professional Truck Simulator at the Transpotec Logitec fair, a trade fair stand was transformed into an experience capable of attracting, involving and leaving its mark.

Inside the Petronas Lubricants exhibition space, the Professional Driving Simulator Fbrand It has become one of the stand's most interactive points, offering visitors the opportunity to enjoy a dynamic, immersive experience perfectly aligned with the world of transportation, mobility, and performance.

The simulator has been integrated into the exhibition area with a professional configuration, complete with driving position, dedicated monitors and a gamification component.

The presence of one standings, the registration of participants and the possibility of compare your performances They made the activity more engaging and competitive, stimulating visitor participation and creating a constant flow of people around the stand.

In the video made during the event, Laura Sbabo, from the Petronas Lubricants Marketing department, talks about the value of the experience inside the stand:

The Petronas Truck Experience created an experiential experience that generated immediate curiosity, increased time spent at the stand, and fostered more natural interaction between the public, staff, and the brand.

This type of format allows brands to obtain various advantages during trade fairs, corporate events and sector events: Attract attention even from a distance, increase interaction with the public, collect qualified contacts, create video and social content from the event and strengthen brand recall through an emotional experience.

Each simulator can be configured and customized based on the brand's objectives, the type of event, and the audience to be involved: from the station's graphics to the competition dynamics, from the personalized rankings to the complete management of the on-site activity.

Do you also want to create unique and memorable events with Professional Driving Simulators?

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